In the first six months of 2017 in the Split-Dalmatia County, according to the eVisitor system, 844 thousand tourists spent their holidays in commercial facilities, which is 27 percent more than in the same period last year, and in all forms of accommodation a total of about 3,88 million overnight stays. that is, 23 percent more than in 2016.The positive trend in the growth of tourist traffic was mostly contributed by foreign tourists, who came about 750 thousand or 30 percent more than in the same period last year. With 94 thousand arrivals of domestic tourists, a 6 percent better arrival was achieved, while with 285 thousand domestic overnight stays, their growth of 1 percent was recorded. “We ended the first half of this year with an extraordinary growth of arrivals and overnight stays, recognized by guests from all over the world, with the largest share in these pre-season arrivals had the city of Split with as much as 31 percent more arrivals and overnight stays. In the coming days, our region will host some of the world-famous and recognizable events, such as Ultra Europe, which will bring us tens of thousands of new guests, and put our offer in the focus of interest of the international public. We have a responsibility to confirm the acquired popularity and quality to every guest who has placed their trust in us.”Pointed out Joško Stella, director of the Split-Dalmatia Tourist Board.In the observed period, the largest number of arrivals from foreign markets were made by Germans (78.833), tourists from the UK market (59.009), Poles (56.735), tourists from South Korea (42.533), tourists from BiH (38.502), Sweden (37.125) and France (35.549). At the same time, the largest number of overnight stays was also recorded by Germans, Poles, Swedes, tourists from the UK market, tourists from BiH and the French. In June, 442 thousand domestic and foreign guests visited us in commercial accommodation, with a total of 2,39 million overnight stays recorded in all forms of accommodation, which is an increase of 24 percent compared to the previous year. Foreign tourists saw a 30 percent increase in arrivals and 25 percent in overnight stays in June.We all know how difficult it is to reach new guests, regardless of the current great popularity of Croatia as a tourist destination, but it is extremely important, and I can say and crucial to justify the trust and expectations of guests who chose Croatia for their vacation. Also, three times if not more is more expensive, to bring back a dissatisfied guest, especially in today’s competitive market where everyone is fighting for every guest.Likewise, the influence of social networks, both positively and negatively, can affect our image. Bad criticism spreads quickly, and the consequences can be very damaging in the long run. That is why it is extremely important to meet the expectations of guests, and I definitely recommend that you exceed their expectations. And you can do that best with small things and mutual interaction as a host and ambassador of Croatian tourism. Of course, I really care about long-term and sustainable tourism.Split Airport record During April 2017. more than 123.000 passengers passed through Split Airport, which is a record monthly increase of as much as 63% compared to the same month in 2016. Thus, in May this year, Split Airport had a turnover of 257.445 passengers, which is 25,8% more than last year.In June, passenger traffic was higher by the same percentage (25,4%) compared to the same month last year. During the first six months of 2017. the turnover was about 872.000 passengers, which is 27% more than in the first six months of last year.