webmaster in B2C e-commerce online sales, not only need to have a clear understanding of their own resources and advantages, more comprehensive analysis of market situation and the strength of competitors, through a comprehensive analysis of competitors, targeted to develop a website construction goal and strategy. Below we through the foreign trade building 4 aspects to understand how to step by step competitors analysis.
a competitor product analysis
based on product quality, function, price, mode of payment, the minimum retail price, the main product line structure and price, ancillary products, structure and price of freight etc., understand competitors product sales has what characteristics and advantages, so as to develop their own website product sales system and characteristics. At the same time, unless there is a full grasp of the site just on the line, should avoid direct confrontation with the main competitors mature product line, so it is easier to accumulate their user base in the short term.